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Google Adwords Management

Professional PPC and Adwords Management.

20 Years in Business - Certified Google Adwords Professionals

CPC, CPM, PPC Campaigns.

Google Adwords Management - Recommended Professionals Driven by Results

Google Adwords Campaign Setup

Growarock will have an initial conversation regarding your goals and expectations from the Adwords Campaign(s) to fully understand the company growth desires. The campaign creation process differs if for example a company wants to brand themselves rather than obtain direct sales. Thus, our initial consult is strictly based on comprehending the depths of the direction the company is headed. If you have an existing campaign, we will evaluate the campaign to further determine its effectiveness based on historical data before we begin either creating new campaigns or modifying them as needed. Trust the Google Adwords Management Professionals.

Google Adwords Ad Groups

The next step in the Google Adwords Management process is to create effective Google Adwords Ad Groups, which in short, groups the Ads into smaller segments so that we can track the keywords and ads for a particular group. These smaller Ad groups allows us to conduct multi-variate testing and as explained below A/B testing within the creation of the Ads themselves. We are so confident in our approach that we can safely say that most Ad groups reach two goals: 1. a decrease in CPC due to the very nature of our proprietary algorithm in determining through research, the appropriate target audience, geo-targeting, site-links, the perfect landing page and 2. an increase in the return on investment (ROI).

Google Adwords Keywords

Keyword analysis and research is imperative in the process of determing what keywords must be used and what type of match type will be effecutated to develop the best Ad campaign and Ad group. For instance, there are three types of match types: 1. Broad Match, 2. Exact Match and 3. Phrase Match. Each match type is different and knowing the difference makes a huge impact on CPC. Most Google Adwords management companies simply use Broad match and for the most part, that will generate leads however it will cost a lot of money and it doesn't provide the most efficient and cost-effective method to producing qualified leads. Thus, Growarock tends to use a combination of Phrase Match and Exact Match whenever possible. This leads to better conversions and qualified leads by developing the best keywords and keyword combination.

Google Adwords Ads

The Ads themselves are what people see and and what people engage and/or interact with. For example, an Ad may carry a branding message while another ad may carry a a call to action. In the Branding Ad, the message may only reveal the name of a company, however in a call to action Ad, the ad may display a button that reads, "Buy now" or "Get more info" which when clicked will transfer the person to a landing page so that they can interact with the message on the landing page. At Growarock, we make sure that Google Adwords Management Ads are relevant, produce the desired result (branding or call to action) and all throughout, we keep in mind the expense to the client, such that we use all the techinques above in order to reduce CPC and increase ROI.

 

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