Formerly known as Google Adwords, Google Ads provides businesses with the opportunity to bid on keywords that businesses are not being ranked organically for. Bidding on keywords can bring traffic to a business's website and generate more revenue. For instance, a company that sells sports shoes online may want to rank organically for "sports shoes" on Google.com, however, ranking on the first-page of Google's search engine is a difficult task. Instead, the sports shoe business can setup a Google Adwords account to bid on keywords like 'sports shoes' and rank on the first page of google in the sponsored section.
One of the best features of Shopping Ads is that it can attract more potential buyers. If shoppers are searching on Google for items, Shopping Ads can display them in the sponsored section for them to buy it.
There is a lot to learn about Shopping Ads and the usage of the Google Merchant Center. The merchant center allows people to upload product information to Google. Of course, one must first sign up for an account with Google. After you create an account and agree to the terms of the service, you can begin uploading your items to Google.
In order to submit the product information, certain requirements have to be met. For example: basic product data such as id, title, description, link, and image link are required, while the additional image link and mobile link are optional data sets. Further, price and availability are required attributes, which is shown to potentional customers on the Shopping Ads. In addition, product identifiers such as brand and gtin is also required, but MPN is only required if the new product doesn't have a manufacturer assigned gtin.